Why it’s Important to Follow Up with Prospects
You may have heard the saying “The money is in the follow up” and if you have not, it’s worth bearing in mind.
People in business often hope, and even expect, to do business the first time they meet a prospect. However, studies show that only 2% of sales occur when two parties meet for the first time. These 2% will already have been at the stage in the buying process where they have identified the issue and researched how to resolve it, so are close to making the purchase.
Conversely, many of your prospects may be totally unaware that they even have the problem which you are offering a solution to. This is where a great nuture sequence can make all the difference to your ability to convert them into a buyer.
Thus, having an automated system for following up with sales leads is an essential element in any marketing strategy. A great nurture campaign helps convert more leads.
· 50% of marketers/sales people quit after the first call
· 80% after the second call
· 90% after the third call
· 97% after the fourth call
So you must contact a potential prospect at least 5 times. If you keep calling you are ahead of most of the other people trying to meet with your prospect. Research shows that 80% of all sales are made between the 5th and 12th contact.
What is the best way to manage this?
Add all of your leads to your CRM and set up an automated sales pipeline. Build custom nurture campaigns that send text messages, emails, voicemails, and even Facebook messages which help nurture them over time. This enables you to convert the leads automatically.
When you automate the way you follow up with prospects it removes any chance of a lead being forgotten about, or you giving up too easily, as let’s face it nobody likes to be told “No” or “I’m not interested” but often it’s just not quite the right time for the prospect, so by keeping in touch it helps keep your business in the forefront of their mind so when they are ready…
We ‘Highly’ recommend 💯 a platform, we ourselves use, called HighLevel as it offers many essential marketing tools on one platform thus removing the need for numerous softwares and all the ‘back and forth’ and will help sky rocket your conversions 🚀🚀
Want to check it out for yourself – click here to learn more and take a look 👀