So you would like to start a Social Media Management Business? It’s easy, right? Everyone is doing it but, unfortunately, not everyone is managing it successfully. Here’s what you need to know:-
What is a Social Media Management Business, or Agency?
Sometimes referred to as an SMMA, a social media management agency is a business which provides other businesses assistance with creating content and posting it on the required social media platforms, such as Facebook, Instagram, Pinterest, Google My Business etc. In addition to managing their online presence, social media management can also include engaging and interacting with social media users.
Advantages of Running an SMMA
There are many advantages to starting a social media management agency for yourself.
1) You’ll be paid to use social media, which can be great if it’s something you already enjoy doing
2) it requires little investment or equipment to get started, especially if you already have a computer and internet service
3) You can run the business from home, or anywhere else with internet access.
I highly recommend you focus on the types of business you are familiar with and the social media sites that you know best instead, to begin with. The need for social media managers continues to increase as more solo-preneurs, freelancers, and small businesses outsource this task as they don’t always know what to post, or as is often the case, simply don’t have time to post consistently.
Before Jumping in – Know the Basics
There are a few core elements you need to be aware of. Get to know the different social media platforms and what type of posts work best for each, there’s no one-size-fits-all approach to posting as each one has its own rules and methods for best marketing practices. For instance, the optimal time for posting on each is different so you need to be aware of what, where and when to post. How a business promotes itself on Instagram will be different from how it markets on LinkedIn because each platform caters to a different audience.
There are tools you will need to invest in to make managing posting on the different platforms easier. You don’t want to waste time having to continually log in and out of the various platforms so using a tool such as Social Pilot can make managing numerous clients social accounts much simpler.
Social Pilot can also assist when it comes to finding content to post for a business as it has a handy Free Content Curation tool that allows you to search for relevant content for your niche.